Whatever You Think Think The Opposite

Want to succeed in business? Well this book is the place to start. Its author, Paul Arden, spent 14 years as the Executive Creative Director at Saatchi & Saatchi, where he was responsible for some of the UK's most successful advertising campaigns, including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji. Here he shares his secrets on how to make it big, by thinking differently.

Details:

- Paperback
- Author: Paul Arden
- Publisher: Penguin
- Dimensions: 12cm (W) x 17.2cm (L) x 1.8cm (D)
- Pages: 144

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