As the younger brother of Casio, G-Shock was launched in 1983 following the revolution of cutting-edge digital technology during the ‘70s. G-Shock watches successfully did away with the idea that a watch should be a small sideline accessory offering designs that were both durable and super-tough. It was this bulky aesthetic that increased the popularity of G-Shock watches during the ‘90s as customers sought after the brand’s practicality and unique design. Today G-Shock continue to incorporate all the latest technologies with the use of shock absorbing materials, solar paneled radios and calendars dated all the way to 2099. What more could you want from a watch?