Luella has come back to London, and now she is coming to Urban Outfitters. Brace yourselves ladies as in the next few weeks Luella's Autumn/Winter '08 collection will be available online and in store. Shop the collection

After starting her fashion career on the other side of the catwalk as a fashion journalist, Luella Bartley put her money where her mouth is, and in 1999 started own label - Luella.

Going from strength to strength, not only has Luella joined the elite few who no longer need a surname to be identified, but her clothes have gained a cult following, especially amongst the new 'It' Brit kids - Alexa Chung, Kelly Osbourne and Lily Allen et al.

So what can you expect?
The coming season's collection is best described by the designer herself as “cute but always a little sick." After being inspired by a trip to Bocastle Museum of Witchcraft in Cornwall, Luella has designed a range that mixes her usual playfulness with a darker edge. Think easy-to-wear clothes and accessories topped off with pointy witches’ hat (optional).