After starting her fashion career on the other side of the catwalk as a fashion journalist, Luella Bartley put her money where her mouth is, and in 1999 started own label - Luella. This A/W collection is a sharp contrast to the girly candy coloured palette of her last collection. With a clear military and utilitarian influence, gold buttons, dungaree clips, and hook and eye fastening details all make an appearance. However, it wouldn't be Luella without a few girly touches - bows, ruffles, and of course a prom dress.