Founded in 2001 by doodle-enthusiast Gemma Sheil, Lazy Oaf originally started out as a small collection of hand printed t-shirts sold on a small stall in Spitalfields Market. Since then Sheil has gone on to carve out a brand that speaks volumes with its playful designs, bold colour palette and Perspex accessories. The brand has also successfully garnered itself a loyal following of equally eccentric fans achieving cult status both here in the UK and far across the seas. Youthful, playful and above all, fun – Lazy Oaf’s graphic sweaters and illustrated tees are the perfect antidote to a dark and dreary winter.