We need to share our new cookie recipe with you. As part of our initiative to comply with recent legislation changes, and to make sure we're clear about your privacy when using our website, we’ve developed clearer information on cookies and how we use them.
What are cookies?
We like cookies here at Urban Outfitters, and we’re not just talking about the sugary kind. As well as being the name for a sweet treat, the term cookies also refers to tiny text files stored on your computer when you visit certain web pages. We use these important pieces of information to remember who you are when you come back and visit, keep track of what you have in your basket and tailor our website exactly to your needs.
Cookies & how they affect you
Completely harmless to your computer, cookies don't store personally identifiable information such as name, address or payment details, but they do provide us with encrypted information to help improve your experience of the site. For example, they help us to identify errors, suggest related products you may like when browsing and allow you to connect with social media sites such as Facebook, Twitter and Pinterest. We do use other “third party” cookies who may also set cookies during your visit to be used for retargeting purposes. You always have the option of disabling cookies, but your browsing experience will be compromised.
Cookies can be defined into four types of cookies: Strictly necessary cookies, performance cookies, functionality cookies, targeting or advertising cookies. A list of all the cookies used on the Website by category is set out below.
Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website. Without these cookies basic functions such as add to bag, stay logged in and checkout are not possible - meaning you wouldn’t be able to get your hands on the products you love!
| Cookie Name | First or Third Party Name | Purpose of Cookie |
|---|---|---|
| locn | urbanoutfitters.co.uk | Being able to select what currency you want to shop in. |
| lang | urbanoutfitters.co.uk | Being able to select what language you view the website in. |
| RFID | urbanoutfitters.co.uk | Used for you to add products to your basket and log into your account. |
| SID | urbanoutfitters.co.uk | Collects session ID for the purposes of session control. |
| RVI | urbanoutfitters.co.uk | Collects list of recently viewed items for the purposes of displaying "recently viewed items". |
| vbmprods | urbanoutfitters.co.uk | Collects list of recently viewed items for the purposes of displaying "recommended items" to you. |
| vbmtracker | urbanoutfitters.co.uk | Collects recommended items tracking code for the purposes of building "recommended items" data. |
| newCurr | urbanoutfitters.co.uk | Collects data on currency to rate against in order to provide an exchange rate when purchasing in different currency. |
| referid | urbanoutfitters.co.uk | Referral data to track sites that link to ours so we can track this information. |
| httprefer | urbanoutfitters.co.uk | Referral data to track sites that link to ours so we can track this information. |
| Setview | urbanoutfitters.co.uk | Keeps your preference for the product information display page. |
| setViewPerPage | urbanoutfitters.co.uk | Keeps your preference for the number of products to view per page. |
| RSI | urbanoutfitters.co.uk | Keeps last 3 keyword searches for the purpose of displaying the last 3 key words so users can quickly go back to them. |
| Quench | urbanoutfitters.co.uk | Managing performance on our site to ensure it's as quick as possible for you. |
Performance Cookies
These cookies collect information about how you use the Website, for instance which pages you go to most often, and if you get error messages from web pages. These cookies don't collect information that identifies you, any information gained is to improve how the Website works.
| Cookie Name | Third Party Name | Purpose of Cookie |
|---|---|---|
| CoreID6 | Coremetrics | Enables us to track and improve our website based on analysing results and behaviours. |
| __utma, __utmb, __utmz, uid, __utma, __utmb, __utmz | Google Analytics | Enables us to track and improve our website based on analysing results and behaviours. |
| _wt.activeSplit, _wt.mode, _wt.user, _wt.control, _wt.conversion | WebTrends | Enables us to track and improve our website based on analysing results and behaviours. |
Functionality Cookies
These cookies remember choices you make to improve your experience and allow the Website to provide enhanced and more personal features. They may also be used to provide functionality such as watching one of our behind-the-scenes videos, social media interaction and user reviews/ratings.
| Cookie Name | Third Party Name | Purpose of Cookie |
|---|---|---|
| Bvdisplaycode, bvproductid, bvcontenttype, bvauthenticateuser, bvpage, bvuser | Bazaarvoice Reviews | Bazaarvoice handle our reviews. It needs to use cookies to enable users to make and read reviews on products. Product reviews are really useful for customers when making a purchase. |
| Lu, x-src, datr | Enable Facebook like and social interaction at Urban Outfitters. | |
| pid, guest_id, k | Enable twitter share and social interaction at Urban Outfitters. | |
| _pinterest_sess, csrftoken, 229774877, __utmv | Enable Pinterest Pinit button and social interaction at Urban Outfitters. |
Targeting or Advertising Cookies
These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests. They remember that you have visited a website and this information is shared with other websites who will offer you relevant products. This type of advertising is designed to provide you with a selection of products based on what you're viewing on urbanoutfitters.co.uk, which are presented to you by our agency when you visit other selected websites.
| Cookie Name | Third Party Name | Purpose of Cookie |
|---|---|---|
| KRTBCOOKIE_121, KRTBCOOKIE_57, KRTBCOOKIE_133, KRTBCOOKIE_153, KRTBCOOKIE_22, KRTBCOOKIE_27, KRTBCOOKIE_244, PUBRETARGET, AA002, MUID, tuuid, um, icu, uuid2, sess, anj, I, pref | Struq | Struq uses cookies to provide you with personalised adverts when you visit other selected websites. To opt out of the Struq campaign visit their website. |
| Uid, tst, extid, eid, OACBLOCK, OACCAP, evt, uic, udc, udi, dis | Criteo | For more information on the privacy policy of Criteo, please visit their website. |
| Affiliate Window, Doubleclick, Google – google ad-+choices, Zanox, MSN, Yahoo | Tealium | Sometimes we'll advertise on 3rd party websites. Tealium cookies are used to help us and our advertisers see which advertisements you click on and interact with. Each individual advertiser uses its own tracking cookies and the data taken is not confidential or interchangeable. Tealium provide a global Opt-Out function, whereby a user can go to their website and switch off Tealium tracking: tealium.com/privacy. If you opt out in this way, you'll also be opting out from any other companies that use Tealium. |
Further info about cookies
If you'd like to learn more about cookies in general and how to manage them, visit aboutcookies.org. Please feel free to email us if you have any other enquiries.
Managing Cookies
If you want to purchase from our website you must ensure cookies are enabled on your browser – here’s how to do it.
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