It started as the intriguing story of a French businessman living in his adopted country of India and ended up as APC Madras. Inspired by this TV documentary, Jean Touitou of A.P.C. and Jessica Ogden set off for Madras to see for themselves the beauty of the country. By taking in everything that they saw and experienced, they were able to create a collection that combines Touitou's simple Parisian style with Ogden's love of colour and print.

To keep the collection connected to the place that inspired it, the APC Madras collection is locally manufactured.