Reflecting the art, music and fashion scenes of Los Angeles, Generic Surplus was established in 2008 with the goal of redefining everyday footwear for men. Representing a post-modern philosophy for today’s style conscious man, Generic Surplus have taken your everyday casual trainer and spruced it up with the use of simple design, clean lines and a monochromatic colour palette. Incorporating durable and innovative materials, the brand continue to blur the line between shoe and trainer representing timeless, understated simplicity for guys who don’t like to make a fuss.