A decade after their first collection, Whyred founders Roland Hjort, Lena Patriksson and Jonas Clason continue to produce covetable collections full of uncomplicated, well tailored, no fuss clothes that has earned them the epithet of 'indie super label'.

For the SS’12 collection, Whyred finds inspiration from Soviet Russia where cosmic Communist architecture meets traditional wooden ‘Dachas’. The collection has a lean and minimalistic silhouette with garments inspired by the Russian military of the late 70s and early 80s.