Established back in 2001, See By Chloe has stepped out of the Chloe mainline collection's shadow to establish a loyal following of its own. It's not hard to see why with its youthful and more casual approach, whilst still retaining its feminine edge and own distinct personality.

For SS’12, the See By Chloe girl is on holiday! In her luggage, she has lots of simple cotton dresses with whimsical details such as cherry-bows, cotton dots and scalloping whirling around her hips and shoulders. Green is a dominating colour of the collection and is worn together with white, denim blue, neon pink and sandy yellow, giving notable intensity to a colourful See By Chloe silhouette.